Trusted by businesses that care about revenue, not vanity metrics
Our clients
Hear it directly from our clients
“We were getting plenty of leads, but no clarity. Once we started optimising based on closed deals, wasted spend dropped quickly.”
James Calzoni
COO of Cloudwatc
“Our previous agency reported clicks and traffic. IC Leads reports what actually makes money – increasing revenue and reducing cost.”
Phillip Geidt
COO of Globalbank
“It’s the first time our ad spend feels deliberate instead of experimental. The fixed cost instead of a percentage of spend just makes sense.”
Tiana Saris
COO of Command R
Our services
Services built around one outcome
Everything we do exists to reduce wasted spend and increase paying customers.
Ads managed around revenue, not activity
Most ad management stops at clicks and leads.
We go further by identifying which campaigns, keywords, and audiences turn into paying customers, then allocating budget accordingly.
All Major Ad Platforms
Revenue-driven strategy
Lead quality prioritisation
Wasted spend reduction
Ongoing performance review
Fixed monthly pricing
A flat monthly fee designed around outcomes, not ad spend. We optimise based on what converts into revenue, not surface-level metrics.
From $1,000 per month
Account structure & setup
Ad creative & copy
Budget allocation & control
Performance insights
Campaign & keyword management
Strong performance comes from clarity, not volume
Most marketing fails because it optimises activity instead of outcomes. We focus on identifying what actually converts into paying customers, then scaling that signal deliberately.
Revenue-based optimisation
Signal over noise
Wasted spend reduction
Conversion clarity
Scalable performance
Fixed monthly pricing
A flat monthly fee designed around outcomes, not activity.
We optimise based on what turns into revenue, not clicks, traffic, or lead volume.
From $1,000 per month
Revenue focused campaigns
Ongoing optimisation
Conversion tracking & attribution
Spend reduction
Google & Meta ad management
Remove friction where conversions are lost
Sometimes ads are not the problem. If your website or funnel is limiting performance, we fix the specific bottlenecks stopping leads from becoming customers.
Conversion flow review
Funnel bottleneck analysis
Drop-off diagnosis
Behavioural friction analysis
Priority-based fixes
Conversion-focused improvements
This is not a redesign service. We make targeted changes only when they improve conversion performance.
From $1,000 per month
Performance fixes
Landing page improvements
UX clarity enhancements
Trust & credibility elements
Form & CTA optimisation
Applied example
What revenue-led optimisation looks like in practice
Revenue attribution in place
Lead outcomes fed back
Budget reallocated by performance
A typical account starts with multiple campaigns generating leads at different costs and quality levels.
Once real outcomes are fed back, budget naturally shifts toward what produces paying customers, not just activity.
FAQ
Frequently Asked Questions
We manage Google and Meta ads using a fixed monthly fee, optimised around what turns into revenue. This includes ad management, attribution, and ongoing optimisation. Conversion improvements are applied where needed.
Most agencies optimise for clicks, leads, or cost metrics.
We optimise based on which campaigns, keywords, and audiences produce paying customers.
No. Pricing is fixed and does not increase as spend increases. This keeps incentives aligned and removes pressure to waste budget.
Businesses already running paid ads and able to follow up leads properly. If you are not currently investing in ads, this is likely not the right fit.
We set up attribution and a feedback loop that connects leads to real outcomes.
That data is then used to inform ongoing optimisation decisions.
Plans are billed monthly, with optional quarterly commitments available.
Longer commitments are designed to allow optimisation to compound over time.
Ready to
Optimise
For Revenue?
A fixed-fee approach to paid ads that focuses on what actually turns into paying customers.