The only agency that grows when your business does, not when your ad spend does.
We charge one fixed fee, so we never profit from spending more of your money. We run the ads and the follow-up that turns those leads into sales. Same budget, more customers. That's the whole job.
THE IC LEADS SYSTEMILLUSTRATIVE JOURNEYFrom click.
To customer.
Your ads and follow-up.
Working together.
In front of the right person.
One fixed fee. We never earn more by spending more of your money.
Not just leads. The ads and the follow-up that turns them into sales, run as one system.
Every price published up front. No retainer creep, no surprise invoices, no percentage of your spend below Partner+.
Click their logos to read their case studies.
The leads come in. Then what.
The enquiry sits for hours before anyone replies. The follow-up that should have gone out never does. The quote goes cold and nobody chases it. The no-show is never rebooked. Every one of those was a lead you paid for, sitting in a spreadsheet, worth nothing. Your agency got you the click and left the hard part to you.
So you're stuck between two bad options. Spend more on ads and watch more leads leak out the bottom. Or hire someone to chase every enquiry yourself. One is throwing good money after bad. The other is a job you don't have time for. Neither fixes the actual problem, which is that the leads you already generate aren't turning into sales.
Every one cost you money.
You didn't lose 50 leads. You lost half the money you spent to generate all 100. The cost was already paid.
One team runs the whole system.
The ads and the follow-up.
We build and run the paid campaigns that bring the leads in, then build the system that turns them into customers. Same budget, more return. You stop paying for clicks and start paying for customers.
CUSTOMER
The campaigns that bring the leads
Paid campaigns on the platforms where your customers actually are. The right number of channels for your budget, run properly instead of spread thin.
The follow-up that closes them
Instant response, structured follow-up, quote recovery, no-show rebooking. The half your last agency skipped — and the half that decides whether a lead becomes revenue.
Aligned to your result, not your spend
Your revenue sets your budget, your budget sets how many platforms we run. We charge one fixed fee, so we never profit from spending more of your money.
Most agencies get paid to spend your money. We get paid when it works.
A normal agency takes a percentage of your ad spend. The more of your money they push through the platforms, the more they earn, whether or not one extra customer comes out the other end. Their incentive is your budget. Not your result.
We took that incentive out. One flat fee, published up front, the same at the top of your band as the bottom. So 0% of your ad spend goes to us, and the only way we win is the way you win, when the leads become customers. The one exception is Partner+, our largest band, explained in full on the pricing page.
Same budget. More customers, once the follow-up went in.
Five bands. Every price on the site.
No bespoke proposals. No negotiated numbers. Your monthly media spend places you in a band, and your band sets your fee and how many platforms we run. Your first month is a build month at double the ongoing rate, because that's when the whole system gets built. From month two you pay the ongoing fee. That's it.
See all five bands →