If they said no, start here.

We run the campaigns others won't touch.

Banned verticals. Restricted products. Categories that make compliance teams sweat. None of it stops us. IC Leads builds paid acquisition systems for businesses that every other agency turns away. Fixed CPL or % of ad spend. Your budget. Your terms.

Approved. Live. Scaling.

Every campaign is built for platform approval from day one. No bans, no rejected creative, no wasted spend.

Two ways to work with us.

Fixed CPL for predictable lead volume. Or % of ad spend for performance-aligned growth. We'll recommend the right fit.

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WHAT WE DELIVER
Live.

Restricted campaigns go live within 5 business days.

Compliant, conversion-ready, and generating leads from day one.

See how we launch campaigns >
What we do

We don't manage ads. We build acquisition systems for categories other agencies refuse.

01

Campaigns across every hard-to-market category.

Gambling, crypto, adult, forex, nutraceuticals, CBD, financial products, health claims - if your vertical triggers an automatic no from other agencies, we have already built the infrastructure to run it.

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02
Creative that converts

Compliant creative that still makes people click.

Copy and creative that clears platform review without sacrificing the hook. Every asset is built to perform - inside the compliance rules your category demands.

03
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Conversion systems

Funnels built to handle restricted traffic.

Dedicated landing pages that match the ad, qualify the visitor, and capture the contact. Tested, optimised, and built to turn clicks into leads your team can actually close.

Why IC Leads

We work with categories other agencies won't go near.

If your vertical makes agencies nervous, you need a specialist - not someone trying their luck.

We took the problem of restricted advertising and made it our entire business. Every system, playbook, and account structure we have is built around categories that require specialist execution.

Two commercial models. Fixed CPL for brands that want a guaranteed lead volume at a set price. Or % of ad spend for operators scaling fast who want a partner with skin in the game - no management fee, just a fixed percentage that varies by sector.

What you get when you work with us

Fixed CPL or % of ad spend. Two models, both built around your commercial reality.
Bad data replaced 1:1. Incorrect contact info gets swapped at no cost.
Compliance handled end-to-end. Creative and funnels pre-built for your category.
Live in 5 business days. Infrastructure, accounts, and frameworks already in place.
Full visibility. Real-time reporting and a direct line to your team.
See if we can run it
What we work with

If your category is hard to market, this is where you belong.

We do not have a list of approved verticals. If platforms make it difficult and agencies make excuses, we treat that as an opportunity. These are some of the categories we work in - but not the only ones.
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Financial products and services

Credit, lending, trading, forex, and insurance - categories where one mis-step kills the campaign. We structure every ad and funnel to meet financial advertising rules without losing commercial performance.

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Health, nutraceuticals, and compliance-heavy offers

Supplements, health claims, medical devices, and legal services that trigger automatic reviews. We get campaigns approved without stripping out the message that makes people convert.

Green and ivory abstract image for policy-sensitive digital brands

Gambling, adult, crypto, and policy-edge brands

The categories most agencies won't discuss. We know where every platform draws the line and build campaigns that perform right up to it - compliantly, consistently, and at scale.

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Any brand that keeps getting turned away

If you have been rejected, dropped mid-campaign, or told your category is just too difficult - send us the brief. That is exactly the problem we exist to solve.

Process

From complicated brief to live campaign.

01

Brief, category review, and alignment.

We start with your goals, your vertical, and your compliance reality. The campaign is designed for platform approval from day one - no surprises, no wasted review cycles.

02

Commercial model and campaign architecture.

We agree on pricing - fixed CPL or % of spend - then map out the full campaign structure. Audience targeting, creative direction, funnel flow, all configured before a single pound is spent.

03

Creative and landing page build.

Copy, visuals, and landing pages built as one integrated unit. Every asset written to convert while meeting compliance rules. Reviewed, tested, and ready to launch.

04

Launch, optimise, scale.

Campaigns go live and we optimise from day one. Creative refreshed, audiences refined, winners scaled. You see everything. We treat your spend like it is our own.

Why specialist beats generalist

IC Leads vs a generalist agency.

The difference is not just capability. It is whether your campaigns survive at all.

Generic agency

  • ×Treats your restricted category like any other brief.
  • ×Same playbook for every client, regardless of vertical.
  • ×Monthly retainers with no performance commitment.
  • ×Drops you the moment compliance gets complicated.

IC Leads

  • Built exclusively for restricted and hard-to-market categories.
  • Fixed CPL or % of ad spend - pricing aligned with your outcomes.
  • Creative designed to convert inside the tightest compliance rules.
  • We do not quit. We have already solved whatever your vertical throws at us.
Start here

If your category is difficult, bring us the brief.

30 minutes on a call. We go through your vertical, your goals, and your current position. Then we tell you exactly what is possible and which commercial model makes the most sense for you.

Any restricted, regulated, or hard-to-market category
Brands needing fixed CPL or % of ad spend pricing
Operators who want a specialist - not another agency making excuses
Businesses that have been turned away, dropped, or let down before
Get started

Tell us what you're selling. We'll tell you if we can run it.

Most agencies will look at your category and say no before you finish the sentence. We won't. Fill in what you sell, what you've tried, and what you need. We'll come back within 24 hours with a straight answer - and a quote for the model that suits you best.