Built for
businesses that care
about revenue
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Who It’s For
Used by businesses that already invest in paid traffic
Who It’s For
This works best for businesses with momentum
IC Leads is not a starting point.
It’s a system for businesses already spending on ads who want clarity on what actually works.
1
You already spend on ads
You are actively running Google or Meta ads and want to make better decisions with that budget.
2
You have a sales process
You follow up with leads and can identify which enquiries turn into paying customers.
3
You care about outcomes, not volume
You’d rather have fewer leads that close than more leads that waste time and money.
Who It’s Not For
This is not for everyone
That’s intentional.
This model only works when the basics are in place.
1
Early-stage businesses
If you’re just getting started and not yet spending on ads, this won’t be the right fit.
2
Lead volume chasers
If success is measured only by clicks, traffic, or form fills, this approach will feel uncomfortable.
3
Hands-off advertisers
If you’re unwilling to mark which leads convert into customers, optimisation will be limited.
What This Requires
A simple feedback loop
Revenue-based optimisation depends on real outcomes.
We need visibility into which leads turn into customers so the system can improve over time.
Experience
Proven across accounts and industries
This approach has been refined across multiple campaigns, budgets, and business models.
Accounts optimised
In ad spend analysed
Client retention rate
Does this
sound like your
business?
If so, the next step is a simple fit conversation.