How
IC Leads
Works
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How It Works
How It Works
Why your marketing system matters
Most businesses don’t struggle because they lack traffic.
They struggle because their marketing stops at leads.
IC Leads closes that gap by optimising for real revenue.
1
Reduce wasted spend
We cut budget from traffic that looks good on reports but never converts into paying customers.
2
Improve lead quality
By tracking what actually closes, we prioritise leads that turn into revenue, not noise.
3
Strengthen conversion flow
When your site or funnel is the bottleneck, we fix it so ads can do their job properly.
Our Process
From ad spend to revenue
1
Capture and track
Every click and lead is tagged at source so we know exactly where it came from and how it behaves.
Collect real outcomes
You mark which leads turn into customers. That data becomes the foundation for optimisation.
2
3
Optimise what matters
We feed revenue signals back into Google and Meta so spend shifts toward what actually works.
Remove conversion bottlenecks
If your website or funnel limits performance, we rebuild only what’s needed to improve results.
4
FAQ
Frequently Asked Questions
We manage Google and Meta ads, attribution, and optimisation. Everything is built around revenue, not activity.
We monitor them, but we don’t optimise for them. Revenue outcomes come first.
Clients update lead outcomes in a simple system. No new CRM required.
No. We only build or adjust websites when they are limiting conversions.
Businesses already spending on ads with a clear sales process in place.
Ready to
optimise for
revenue?
If you care more about paying customers than vanity metrics, let’s talk.