FAQ

The questions people ask before they sign.

Straight answers, in the same plain English as the rest of the site.

What makes you different from a normal ad agency?

Two things. We charge a fixed fee instead of a cut of your spend, so we only win when your business grows. And we run the follow-up that turns leads into sales, not just the ads. One system, one price, published in full.

Why do you charge a flat fee instead of a percentage of ad spend?

Because it decides who the agency is really working for. Percentage of spend pays an agency to spend more of your money, not to spend it well. A flat fee means our number doesn't move when your budget does, so the only way we earn is by turning your leads into customers. The single exception is 6% on spend above £75,000 in Partner+, shown in full on the pricing page.

Do you decide which platforms to run, or do I?

We decide together, on evidence. We run the platforms where your customers actually are and are most likely to act, Google, Meta or another. It's a return decision based on your business, never a fixed house rule and never a premium gate.

Is Meta only on higher budgets?

No. A £2,500 budget is often enough for Meta to work well. Your band sets how many platforms we run, one, two, or the full mix. Which platforms those are is set by where your customers are, not by how much you spend.

Why is the first month double?

Because that's when the work is heaviest. Month one is the build month: campaigns, tracking, creative, and the full follow-up system. Nothing is added on top. From month two you pay the standard band rate.

Is the banding just a way to lock me into a bigger contract?

The opposite. Your band comes from your own revenue and spend, against a rate card anyone can read. If the maths puts you in Run, we pitch you Run. Publishing the prices removes the room a bespoke proposal gives an agency to sell upward.

What happens if my spend drops?

Your fee drops with it. The escalator works in both directions. Spend moves into a lower band, fee steps down to that band's rate. No renegotiation needed.

How much should I be spending on marketing?

Most businesses land between 5 and 15% of revenue, higher if they're pushing for growth. We'll tell you straight if your spend is too low for your goal, or more than your revenue can support. We help you spend it well, not just spend more.

Do I have to use the follow-up system?

It's built in, not bolted on. The whole model is that the ads and the follow-up belong together. Running one without the other is the exact problem we exist to fix.

Can I get the build without the retainer?

Yes. £1,700, same scope as the Run build month, campaign and follow-up system included, documented and handed over.

What are the minimum terms?

3 months on Run and Build. 6 months on Growth, Partner and Partner+. The build month counts as month one.

Do prices ever change from what's published?

No. The page you're reading is the rate card. If it's not on this page, it's not a charge.

Still deciding? Check your band, it's free.

Tell us your revenue and spend. We reply with your band, your price, and the leak. If we're not the fit, we say so.

Check Your Band →