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Resources

Resources

Straight answers to the questions business owners ask when the ads are running but the customers aren't showing up. No fluff, no jargon, just what actually works and why.

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Why Your Google Ads Get Clicks But No Customers

The five real reasons paid search stops short of the sale, in order of what they cost you, and how to find which one is leaking your budget.

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When the ads aren't converting

For when the clicks come in but the customers don't.

Why Your Google Ads Get Clicks But No Customers

The five leaks between a click and a customer, in order of cost.

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Google or Meta: which one should your budget be on?

Why the platform is a return decision, not a preference, and how to pick.

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When the leads go cold

For when you're getting enquiries but they aren't turning into sales.

Speed to Lead: Why the First Business to Reply Usually Wins

The response-time data, and why most businesses lose the lead before they start.

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The Real Cost of a Lead You Never Follow Up

Why an unworked lead means you lost the money you already spent to earn it.

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When you're deciding what to spend

For working out the right number, before anyone tries to sell you a bigger one.

How Much Should a UK Business Spend on Marketing in 2026?

The real benchmark ranges by size and stage, and how to set your own number.

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