Send us clients. Get paid every month they stay.
Introduce a business to IC Leads, and when they sign you earn a share of their monthly retainer, every month, for as long as they stay a client. Not a one-off finder's fee. Recurring income from a single introduction.
Become a Referrer →One good introduction can pay you for years.
Most referral schemes give you a one-time kickback and forget you. Ours pays you every month the client stays with us, because that's when we get paid too. Your incentive is our incentive: send us businesses that are a genuine fit and stay for the long run, and you earn for the long run alongside us.
This is how the best-connected people in business build a real second income. A handful of solid introductions, paid monthly, compounding as they stack up.
You introduce a business.
Send us a name, or introduce us directly. Someone who spends on ads, or should, and would benefit from what we do.
We sign an introducer agreement with you.
Before anything happens, we put it in writing. A simple introducer contract, signed digitally, so your commission is logged and protected in black and white. You know exactly what you're owed and for how long.
They become a client, and you get paid.
When your introduction signs, you start earning a share of their monthly retainer, every month, for the entire time they stay with IC Leads. Paid monthly, no chasing.
The more active clients you refer, the more you earn.
Your rate rises in bands, and it's always based on active, still-paying clients, so it moves with you.
Your first five active clients earn 10% of their monthly retainer. Clients six through ten earn 15%. Client eleven onward earns 20%. Each client sits in its own band, so your rate climbs as your book grows. It works exactly like our own pricing bands: up when things grow, down if they don't, never a cliff.
And here's what the base 10% is worth per month, per client, by the band the client sits in:
Figures shown at the base 10% rate, per client, per month. At 15% and 20% tiers these rise accordingly.
What it looks like: 12 active Build clients.
More than £31,000 a year, recurring, for as long as those clients stay. Refer higher-band clients and it climbs faster. One Growth client in your top tier is worth £500 a month on its own.
You earn from month one. Your commission is a share of the client's monthly retainer, starting with their very first payment. The only thing that isn't commissionable is the separate one-off build fee, which covers the heavy setup work. Every retainer payment earns you commission, from month one for as long as the client stays.
Two ways to earn. Pick the one that fits how you work.
Introducer
For people with the right relationships. You know business owners who need what we do. You make the introduction, we take it from there, and you earn a share of their monthly retainer for as long as they stay. No selling, no managing. Just the introduction.
Affiliate
For people with an audience. You have a newsletter, a following, a website, or a network you publish to. You promote IC Leads with your own link, and every client who signs through it earns you a share of their monthly retainer, for the life of the client. Same recurring model, built for reach.
This works best for people already close to the right businesses.
Accountants, consultants, agencies in adjacent services, business coaches, and anyone whose network is full of owners who spend on marketing. If you regularly talk to businesses that need more customers, you're already sitting on income you're not collecting.
The best referrers we've ever worked with sent us two or three solid introductions and earned from them for years. You don't need volume. You need the right few.
Questions before you sign up
When do I get paid?
Monthly. Once your introduction becomes a paying client, you earn your tier's rate on their monthly fee, paid to you each month for as long as they stay with us. No invoicing chase, no waiting for a threshold.
What exactly is the commission based on?
Your tier's rate on the client's monthly retainer, starting from their first month. The one-off build fee is separate and isn't commissionable, it covers our heavy setup work, but every retainer payment earns you commission, from month one for the life of the client.
What if the client leaves and comes back later?
Your commission runs while the client is active with us. If they leave, it pauses. If they return through you, your agreement sets out how that's handled, in writing, so there's no ambiguity.
How do I know I'll actually get paid?
Everything is in writing before you refer a single business. We send you an introducer agreement, signed digitally, that logs your commission and its terms in black and white. You're not relying on a handshake.
Do I need to be VAT registered or set up as a business?
No, though how you're paid may depend on your own tax situation. We'll cover the details when we set up your agreement, so everything's clean on both sides.
How long does the commission last?
For the entire time the client stays with IC Leads. There's no cap and no cut-off. If they stay three years, you earn for three years. This is written into your introducer agreement so it's protected, not a promise that expires on you.
Do bigger referrers earn more?
Yes. Your rate rises as your active clients grow: 10% on your first five, 15% on clients six to ten, and 20% on client eleven and up. It's based on active, still-paying clients, so it climbs as your book grows and holds as they stay. See the tier chart above.
Do I have to sell or manage anything?
No. Your job is the introduction. We handle the pitch, the onboarding, the campaigns, and the client relationship. You earn the commission without touching the work.
What's the difference between an introducer and an affiliate?
An introducer sends us a specific business they know. An affiliate promotes IC Leads to an audience using their own link. Both earn on the same tier system, for the life of the client. Pick whichever fits how you work, or do both.
Turn your network into recurring income.
Tell us a bit about you and who you can introduce. We'll send you the introducer agreement and get you set up. From there, every client you send earns you a share of their monthly retainer, for as long as they stay.
Become a Referrer →