One build month. Then a fixed monthly fee. That's the whole model.
No retainer creep, no surprise invoices. Here's exactly what happens between signing and your first ongoing month.
Check Your Band →Band confirmation.
You tell us your monthly revenue and media spend. We confirm your band against the published rate card and give you an honest read on whether your spend fits your goal. If it doesn't, we tell you before any money moves.
Channel and system build.
We work out where your customers actually are and set up the campaigns on those platforms. Alongside it, the follow-up system: instant response, follow-up at 24 and 72 hours, quote recovery, no-show rebooking. This is why month one is double. The whole system gets built at once.
Launch and shakedown.
Campaigns go live and the follow-up starts catching every lead they produce. We watch the first data, fix what the real world breaks, and get the account to a stable baseline before the build month ends.
Handover to ongoing.
From month two you pay the standard band rate. Campaigns optimised daily, follow-up running continuously, reporting in plain English every month. The build is done. Now it earns.
Daily campaign optimisation. A follow-up system that never takes a day off. Monthly reporting in plain English, blended across platforms, honest about customers, not just leads. When your spend moves bands, your fee moves with it, up or down, exactly as the contract says.