Marketing for commercial cleaning companies that turns enquiries into site surveys.
IC Leads runs Google Search for UK commercial cleaning firms and builds the follow-up that protects your two-step sale: enquiry to booked call, booked call to site survey and quote. For DHS, a UK industrial cleaning firm, booked meetings and show-ups rose 20% and two people stopped chasing leads by hand. One fixed monthly fee from £850.
Contracts are won in the gap between the enquiry and the site visit.
Commercial cleaning is a two-step sale. Someone enquires, you speak to them, then you visit the site to quote. Every step is a chance to lose them, and the people doing the selling are usually the same people running sites and looking after existing clients.
- Enquiries land while you're on site. By the time someone rings back, the facilities manager has three other quotes booked.
- Site surveys get booked, then missed. No reminder, a no-show, and one more wasted trip across town.
- Quotes sit unanswered. A proposal goes out and nobody chases it until the decision has been made.
- The director becomes the CRM. New business depends on whoever has a spare minute, which is nobody.
A crowded market where one contract is worth a lot.
| What | Figure | Source |
|---|---|---|
| UK cleaning businesses (2023) | 75,565 | British Cleaning Council |
| Share that are micro businesses (under 10 staff) | 89% | British Cleaning Council |
| Cleaning industry contribution to the UK economy (2022) | £66.8bn | British Cleaning Council |
| Typical cost per click, office cleaning company [city] | £3.00–£6.00 | Swiftlead |
| Typical cost per click, commercial cleaning contractor | £3.00–£7.00 | Swiftlead |
| Typical office cleaning contract value | £500–£5,000+ a month | Swiftlead |
With more than 75,000 cleaning businesses, most of them small, the buyer has plenty of choice. The firm that replies first, books the survey and turns up with a quote wins.
One office contract at £1,500 a month is £18,000 a year in revenue, and commercial clients rarely switch once they are happy. The value is in winning the leads you already get, not only in buying more.
Four steps from search to signed contract.
Google Search on terms like office cleaning company Manchester and warehouse cleaning contractor, with location targeting matched to the area your teams cover. Domestic searches excluded.
Every enquiry gets an email and a text within a minute, with a link to book the first call straight into your team's calendars.
Automatic SMS reminders before calls and site surveys, plus a rebooking prompt if someone misses one.
Proposals get followed up on a set schedule until you get a yes or a clear no.
20% more booked meetings. A sales director with his time back.
DHS is a UK industrial cleaning firm with over 18 years behind it, cleaning distribution warehouses and chilled and freezer chambers around live 24/7 operations. Before us, it ran email marketing only, and leads were chased by hand by the sales director and one salesperson.
"Their system meant far less of our time went into chasing new business, because we only spoke to people who genuinely needed us. The leads actually showed up to their meetings."
Daniel, DHS
The price is on the page.
Most commercial cleaning firms start on Run: Google Search only, £2,000 to £5,000 a month in ad spend, and the full follow-up system built around it.
| Run | Build | Growth | |
|---|---|---|---|
| Monthly ad spend | £2,000–£5,000 | £5,000–£15,000 | £15,000–£35,000 |
| Fixed monthly fee | £850 | £1,600 | £2,500 |
| Build month | £1,700 | £3,200 | £5,000 |
| Platforms | 1 | 2, run as one | Full multi-channel |
| Minimum term | 3 months | 3 months | 6 months |
| Follow-up system | Included | Included | Included |
Two more bands, Partner and Partner+, cover spend above £35,000 a month. Fees exclude VAT where it applies. See every band and the full terms.
Same budget. Different incentive.
| IC Leads | Percentage-of-spend agency | Lead marketplace | |
|---|---|---|---|
| How you pay | One fixed fee, published | Typically 10–20% of ad spend | Per lead, often shared |
| Leads exclusive to you | Yes | Yes | Often not |
| Booking and reminders | Included and automated | Rarely | No |
| Quote follow-up | Included | No | No |
| What they gain from | Your signed contracts | A bigger ad budget | Selling more leads |
Questions we get asked
How much does Google Ads cost for a commercial cleaning company?
Clicks on commercial cleaning searches typically cost £3 to £7 in the UK. Most commercial firms we would work with spend £2,000 to £5,000 a month on ads, which fits our Run band at £850 a month. Domestic cleaning terms are cheaper but bring lower-value work, so we keep them out of commercial campaigns.
Is Google or Facebook better for commercial cleaning?
Google, for winning contracts. Facilities and office managers search when they need a new provider. Facebook suits domestic cleaning, where the buyer is a homeowner scrolling rather than a manager with a budget.
How do I win more cleaning contracts without more admin?
Automate the steps between enquiry and quote: an instant reply, self-booking into your calendar, reminders before site visits, and scheduled follow-up on proposals. That is what lifted booked meetings and show-ups by 20% for DHS while freeing two people from chasing leads.
Do you work with domestic cleaning companies?
We can, but this page is about commercial work. Domestic campaigns run on lower job values, so the numbers only work at volume. Check your band and we will tell you honestly if it fits.
Which areas do you cover?
Anywhere in the UK. Campaigns target the towns and postcodes your teams actually cover, so you don't pay for clicks you can't service.
Find out where your contracts are slipping.
Tell us your revenue and ad spend. We reply with your band, your price, and an honest read on where enquiries are going cold.
Check Your Band →