Implant marketing for UK dental practices, with the follow-up that books the consultation.
IC Leads runs Google and Meta ads for private UK dental practices selling implants and full-arch treatment, then follows up every enquiry to book the consultation and get the patient in the chair. Instant replies, reminders, no-show rebooking and follow-up on every treatment plan. One fixed monthly fee from £850, published in full, and your clinicians sign off every ad.
Implant enquiries often cost £100+. Then they wait.
Implant enquiries from Google typically cost £100 to £180 each (Dominate Dental). The patient asking about a full arch is often asking other practices, and a clinic abroad, too. Whoever answers first, and keeps answering, books the consultation.
- Slow first reply. An enquiry that waits until tomorrow has often booked somewhere else by tonight.
- Consultations that don't show. A missed consultation is an empty chair and a lead you've already paid for.
- Treatment plans that go quiet. The plan goes out, the patient goes away to think, and nobody calls them back.
- No nurture for big decisions. A full arch is one of the biggest purchases your patient makes this year. One call and one email won't carry it.
Every implant patient is worth thousands. Most enquiries cost £100+.
| What | Figure | Source |
|---|---|---|
| Typical Google Ads cost per click, implant keywords (London) | £6–£8 | Dominate Dental |
| Typical cost per implant enquiry from Google Ads | £100–£180 | Dominate Dental |
| Single implant with crown, national dental group | From £2,400 | Bupa Dental Care |
| Patient finance offered by the same group | £250–£50,000, 0% APR up to 36 months | Bupa Dental Care |
| Firms replying within an hour vs later | Nearly 7x as likely to qualify the lead | Harvard Business Review |
| Average first response to an online lead | 42 hours | Harvard Business Review |
At £2,400 for a single implant, and far more for a full arch, a lost treatment case can represent substantial missed revenue; an enquiry or consultation is not a completed treatment. The practices that win aren't the ones with the biggest budget. They're the ones that answer first and follow up until the patient decides.
Built for GDC guidance, not around it.
- Accurate, current, no overpromising. Every ad and page follows the GDC'sguidance on advertising. No unjustified expectations, and a clear line that treatment depends on a satisfactory assessment.
- No false specialist claims. Only dentists on a GDC specialist list can use the word specialist. Everyone else is described as experienced in, or with a special interest in, a treatment, as the GDC guidance sets out.
- Your clinicians sign off, every time. Every ad and landing page is approved by your practice before it runs. The approval step is built into launch, so nothing goes live without it.
- Platform health rules checked at build. Google and Meta both restrict health ads, and the rules change often. We check the current policy for your account before anything runs, and target adults only.
IC Leads is a marketing agency. We don't give clinical advice or make treatment claims on your behalf.
Four steps from search to consultation.
Google Search on the terms patients use when they're ready, such as “dental implants near me” and “full arch implants”. Meta for patients still weighing it up, with the offer and the finance shown clearly.
Every enquiry gets an instant text and email with a link to book a consultation straight into your diary.
Confirmation, reminders before the appointment, and an automatic rebooking message if the chair stays empty.
Patients who went away to think hear from you again, and older enquiries get reopened when they're ready.
325 introductions. 250+ closed. An accountancy case study.
This is the follow-up engine behind every IC Leads account: instant response, structured follow-up and reactivation. For SWS, a UK accountancy firm, it turned 325 introductions into more than 250 closed deals, and it's still closing every day.
Patients who take weeks to decide are exactly where reactivation earns its keep. Read the SWS case study.
The price is on the page.
Run covers one advertising platform; Build covers two. Your monthly media spend determines your band. Every band includes the full follow-up, reminder and rebooking system.
| Run | Build | Growth | |
|---|---|---|---|
| Monthly ad spend | £2,000–£5,000 | £5,000–£15,000 | £15,000–£35,000 |
| Fixed monthly fee | £850 | £1,600 | £2,500 |
| Build month | £1,700 | £3,200 | £5,000 |
| Platforms | 1 | 2, run as one | Full multi-channel |
| Minimum term | 3 months | 3 months | 6 months |
| Follow-up system | Included | Included | Included |
Two more bands, Partner and Partner+, cover spend above £35,000 a month. Fees exclude VAT where it applies. See every band and the full terms.
Same budget. Different incentive.
| IC Leads | Buying leads | Percentage-of-spend agency | |
|---|---|---|---|
| How you pay | One fixed monthly fee | Charged per lead, quality varies | Typically 10–20% of ad spend |
| Who owns the audience and data | You | The lead supplier | Usually you |
| Every enquiry exclusive to you | Yes | Depends on the supplier | Yes |
| Follow-up, reminders and rebooking | Included and automated | No | Rarely |
| Clinician sign-off step | Built into launch | The supplier's process | Varies |
What makes IC Leads different?
One team accountable for the ads, the response and the follow-up. Here’s what that means for your practice.
What do we get beyond someone running our ads?
We run the campaigns and build the follow-up around them: instant responses, consultation reminders, no-show rebooking and follow-up on treatment plans. You get one connected system designed to turn paid enquiries into implant consultations, with one team responsible for making the parts work together.
Why is a fixed fee better for us?
You know the management cost before you start. Within your band, increasing your ad spend does not increase our fee, so a bigger platform budget is not a pay rise for us. The full follow-up system is included. Your spend sets your band; the first month is a build month at double the ongoing fee. Partner+ has its own published terms.
How much do dental implant leads cost from Google Ads?
Published UK figures put implant enquiries from Google at roughly £100 to £180 each, with clicks around £6 to £8 in London. With a single implant starting from about £2,400 at a national group, the maths can work when every enquiry is answered fast and followed up properly. Our fee includes the work after the click: fast response, reminders and recovery of missed consultations. That is why we focus on what each enquiry becomes, not simply how cheaply it arrived.
Can dental practices advertise implants on Facebook and Instagram?
Yes. Meta suits implants and full-arch treatment because patients take time to decide and respond to clear offers and finance. Ads must follow the GDC's guidance on advertising and Meta's health ad rules. We only target adults.
What does the GDC say about dental advertising?
Ads must be accurate, current and must not create unjustified expectations. Only dentists on a GDC specialist list can call themselves specialists, and social posts should say treatment depends on a satisfactory assessment. We write to that standard and your clinicians sign off before anything runs.
Should we compete with clinics in Turkey on price?
No. You won't win a price war with clinics abroad, and you don't need to. UK patients pay for a dentist they can meet, aftercare close to home and a clear finance plan. The ads say that, and the follow-up makes sure the patient hears it before they book a flight.
How long until a practice sees booked consultations?
We build the campaigns and follow-up system in month one. Once live, new enquiries receive an immediate response, and reminders and rebooking keep consultations moving. Follow-up on treatment plans continues beyond that first conversation. The focus is turning more of the demand you pay for into booked consultations; pace depends on your market, budget and appointment capacity.
See what your practice should be spending.
Tell us your revenue and ad spend. We reply with your band, your price, and where your current setup is losing implant enquiries. If we're not the fit, we say so.
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