Pay for qualified enquiries. Not for effort.
We run your Google and Meta ads from your own ad account. You agree a cost per lead and exactly what counts as qualified. Each week, you pay only for the leads you approved.
Your account. Your card. Your data.
Retainers pay for activity. You need enquiries.
Most marketing gets paid whether or not the phone rings. You carry all the risk, every month.
- A monthly fee that's the same in a good month and a bad one.
- Reports full of clicks and impressions, and no clear cost per enquiry.
- No agreed definition of a good lead, so every month is an argument.
Four steps. Agreed in writing before a penny is spent.
Agree the numbers.
A target cost per lead, a daily spend cap and the weekly volume you want.
Define qualified.
We write down exactly what counts: location, service, budget, timescale, whatever matters to you.
We run it from your account.
You add us as a manager on your ad account. Spend stays on your card, and you see everything.
Pay for approved leads only.
Every Monday you get a list of last week's leads and an invoice for the approved ones.
Clear rules, so nobody argues about a lead.
72-hour review
Reject any lead within 72 hours, with a reason. After that it counts as approved.
Fair rejection cap
Up to 10% of a week's leads can be rejected automatically. Above that, we review together.
No duplicates
Duplicates are removed before anything is counted.
One shared lead log
Every lead lands in a log you can see. That log is the invoice.
Spend protection
If your ad cost per lead runs 20% over target for 3 days, the campaign pauses until we've agreed the fix.
Weekly billing
Approved leads are charged automatically to your card each week.
Your campaign. Your enquiries.
Exclusive leads
Every enquiry is yours alone. Never shared, never resold.
Your ad account
The campaigns, data and audiences stay in your account.
Live in 48 hours
Once you've signed off, new campaigns go live within 48 hours.
Follow-up included
Every enquiry gets an instant reply, so more of the leads you pay for turn into conversations.
Performance Acquisition vs a normal retainer
| What you pay for | Performance | Retainer |
|---|---|---|
| You pay when enquiries arrive | ✓ | ✕ |
| Qualification agreed in writing | ✓ | ✕ |
| Ad spend on your own card | ✓ | Sometimes |
| Pay weekly for approved leads only | ✓ | ✕ |
| Fixed monthly fee whatever happens | ✕ | ✓ |
Prefer a fixed fee? Our five published bands are on the pricing page.
The terms, up front
Your cost per lead depends on your market, so it's the one price we agree per campaign rather than publish. Everything else is fixed:
- Minimum term: 8 weeks.
- Notice to end: 30 days.
- Billing: weekly, by card or direct debit, for approved leads only.
- Ad spend: paid by you, directly to Google and Meta.
Before your campaign starts
Who pays for the ads?
You do, directly to Google and Meta from your own ad account. Our fee is per approved lead, on top.
What counts as a qualified lead?
Whatever we agree in writing before launch, such as location, service, budget and timescale. Leads that don't meet it can be rejected.
Are leads shared with anyone else?
No. Every lead is exclusive to you.
How fast can a campaign go live?
Within 48 hours of you signing off the targeting, qualification and creative.
Can I switch to a fixed fee later?
Yes. You can move to one of our published bands at any time after the minimum term.
Tell us what you need
Your account. Your card. Your data.